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Digital Design

Major
Minor

Earn Your Bachelor of Arts in Digital Design

Study Graphic Design for Print, Screen, and Digital Media

Turn creative ideas into compelling visual communication. The Digital Design bachelor’s degree at the University of Jamestown combines graphic design, creative technology, and communication through practical projects for print, websites, social media, and other digital platforms.

You’ll build a strong foundation in graphic design principles, including typography, color, composition, imagery, layout, and branding. The program places particular emphasis on designing for digital environments, where movement, interaction, readability, and different screen sizes shape how audiences experience your work. You’ll learn to create effective designs for both print and digital media while developing a versatile set of creative and technical skills.

student holding a camera with light in background. — UJ Senior Sofiyah Sioux-Hosie captures video for internship experience.

What you will study:

Graphic design principles, typography, and layout
Vector graphics and publication design
Photography and image editing
Video, motion graphics, and animation
Web development and interactive communication
Adobe Creative Cloud software and AI-assisted design tools
Branding, marketing, and audience awareness
Professional presentation and portfolio development

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Academic Information

Explore the Digital Design Curriculum

Find major requirements, course descriptions, and prerequisites in the University of Jamestown Academic Catalog. Work with your advisor to plan your schedule, as some courses are offered in alternating years.

To view specific course requirements:

Visit the academic catalog here
Search ‘Digital Design, B.A’
Click “Requirements”

Add a Digital Design Minor

Develop the skills to communicate your ideas visually. The Digital Design minor at the University of Jamestown complements your major with practical experience in graphic design, typography, digital graphics, marketing, and web development.

Digital Design builds on the foundations of graphic design with particular attention to communication on screens. You’ll explore how type, color, images, and layout work together to make information clear and engaging across websites, social media, digital publications, and print materials.

Through practical projects, you’ll use Adobe creative software, including Illustrator and InDesign, to create graphics and layouts. You’ll learn to consider your audience, organize information, and refine your work through feedback.

You’ll also explore how AI tools can support brainstorming and creative experimentation. The focus is on making thoughtful choices, evaluating the results, and taking responsibility for the originality and quality of your designs.

Elective options allow you to explore interests such as photography, advertising, or digital audio and video. Whether you study business, communication, technology, or another subject, the minor gives you visual communication skills you can bring to your field.

What you will Study:

Graphic design fundamentals
Vector graphics and typography
Graphics development using Adobe software
Marketing and audience awareness
Introductory web development
Responsible use of AI in the creative process

Course Requirements

The minor requires 21 credits. To view specific course requirements and approved elective options:

Visit the academic catalog here
Search ‘Digital Design Minor’
Click “Requirements”

Why Study Digital Design at UJ?

Design Across Print + Digital: Build versatile skills in graphic design, publication design, photography, video, motion graphics, web development, and other digital media.
Create With Today’s Tools: Gain hands-on experience with Adobe Creative Cloud and explore how AI-assisted tools can support brainstorming, concept development, and the creative process.

girl sitting in a chair explaining something, while resting a laptop on her lap.

More Than Technical Skills

A UJ liberal arts education strengthens the communication, critical thinking, and creative problem-solving skills that help designers understand audiences and turn ideas into meaningful visual communication.

Graduate With a Professional Portfolio

Bring your skills together through advanced coursework and develop a digital portfolio that demonstrates your creative approach to potential employers and clients.

3 students sitting in a classroom looking at 1 laptop.

Small Classes. Personal Mentorship.

Learn in an environment where faculty know you, your work, and your goals, with opportunities for individualized feedback as you develop your skills and creative voice.

What You’ll Learn in the Digital Design Program

Build Skills Across Graphic and Digital Design

Your coursework explores digital graphics, publication design, photography, video, animation, motion graphics, and web development. You’ll gain hands-on experience with Adobe Creative Cloud software, including Illustrator, InDesign, and After Effects, as you develop concepts and turn them into finished work.

Throughout the program, you’ll also learn to communicate the thinking behind your designs, respond to feedback, and refine your work—skills that are essential in professional graphic design and creative environments.

Explore AI in the Creative Process

You’ll explore how artificial intelligence and AI-assisted design tools can support the creative process. Projects encourage thoughtful experimentation with AI for brainstorming and concept development while considering originality, authorship, and the quality of the final work. Your own creative judgment remains central to the design process.

Design With an Audience in Mind

Communication and marketing courses help you understand your audience and connect design decisions to a clear purpose. Advanced coursework gives you opportunities to bring your skills together and develop a digital design portfolio that demonstrates your creative approach and prepares you to share your work with potential employers or clients.